When it comes to Instagram growth, it’s simply not as easy to get more Instagram followers in 2019 as it was a year or two ago.
With over 1 billion monthly users, an ultra-smart algorithm, and tons of clever, creative brands on Instagram, it’s a competitive place if you want to grow your account and boost your following.
So if you really want to stand out, show off your brand, and get more followers on Instagram, you have to work smarter and harder.
In the following post, we’re sharing 5 new ways to reach your target audiences and get more Instagram followers in 2019:
1: Get More Instagram Followers with a Branded and Complete Instagram Profile
If you want to get more Instagram followers in 2019, you need to pay attention to what your Instagram profile looks like as a whole.
When someone visits your Instagram profile, they will decide in seconds whether or not to follow your business. How do they make that decision? By quickly scrolling through your feed, reading your bio, or clicking on your stories highlights.
When it comes to converting visitors into followers, it’s no longer just the editing style of your photos that need to be consistent.
You also want to have a great Instagram profile photo, an effective Instagram bio, active stories, and coordinating cover photos for your Instagram highlights.
Luckily, it’s easy to build a professional-looking feed with a well-curated and cohesive Instagram aesthetic!
Your feed doesn’t have to adhere to the all white, picture perfect, minimal aesthetic of Instagram to be successful, it just needs to be consistent with your own brand and target market.
But what’s important for 2019 is that you make sure every aspect of your feed and every post aligns with the aesthetic you’ve chosen for your brand.
2: Get More Instagram Followers by Using Hashtags and Location Tags in Your Instagram Stories
It’s set to be another huge year for Instagram Stories thanks to the launch of even more features like GIFs, music, shopping stickers, polls, questions, and more!
And with so many new creative tools, brands are getting more and more creative with their Instagram Stories as they try to reach new audiences and boost their followers.
But it’s important to remember the basics when it comes to optimizing your Instagram Stories while you’re busy testing out all the new features!
Instagram Stories appear on the Instagram Explore page, which means that people who don’t even follow you can still find and watch your stories.
And if they like what they see, they might even tap follow on your profile!
But besides appearing on the Explore page, your story can also appear in the stories for different locations and hashtags!
If you didn’t know, most Instagram geo-locations and hashtags have their own stories attached to them too. So you can watch any recent stories that were published using a location or hashtag sticker, even if you don’t know that user or follow their account.
This is hugely under-utilized by brands on Instagram, so if you’re looking to get more followers, it’s time to start using these features!
3: Share Selfies to Get More Instagram Followers
There’s no denying that Instagram is still a very social place. And people want to follow accounts that they can relate to, regardless of whether that’s a brand, influencers, or person they went to high school with.
So it’s important to make your Instagram account as personable and relatable as possible, and really show off what your business and brand is all about if you want to get more Instagram followers.
Plus, did you know that photos with faces get 38% more likes on Instagram?
One of the easiest ways to introduce new audiences to your brand is through video. You can immediately set the tone, share some behind-the-scenes footage, and show off what sets your brand apart.
4: Create Instagram Ads that Help You Get More Instagram Followers
Instagram is a very competitive marketplace for brands, but there’s a real opportunity to build your followers if you present the right type of ads to new audiences.
Running your own Instagram ad campaign isn’t that difficult, but it can be intimidating to many small business owners and influencers who haven’t done it before.
There’s a whole host of different types of Instagram ads you can run for your account — from feed-style images and videos, to promoted nstagram Stories ads that will appear as your target audience taps through stories. What’s important is making sure you’re targeting the right audience, in the right way!
Instagram already pulls in a “similar audience” that you can share the post to, or you can easily create your own audience in the app by choosing an interest, age range, and the genders you want to promote to.
5: Promote Your Instagram Content on Other Platforms to Get More Instagram Followers
If you want to get more Instagram followers, it’s time to think about your Instagram strategy as a part of your wider marketing efforts and look at how you can grow outside of the Instagram app.
Instead, think about how your other marketing channels — like your website, email newsletter, Twitter, Facebook, and YouTube — can lead your audience to your Instagram page.
Cross-promoting your Instagram content on other channels is a really easy way to guide your existing followers to your Instagram page (where they’re likely to tap follow as they already know your brand!) or introduce yourself to new audiences if they’ve found you from a different platform.
Growing your Instagram account can often seem like a challenge, but if you follow the right techniques and strategies, you could definitely get more Instagram followers in 2019!
Remember it’s a combination of creative content, targeting the right audiences, and promoting your business in the right way. Try out some of these tips in 2019 and see how much your account can grow this year!
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